Brand Manger At alwefag

Overall: Act as overall Consumer and Customer Intelligence “Think Tank”
The Brand Research Manager is responsible for selecting the appropriate research methodology and supporting techniques to meet a defined business objective. Depending upon the selected methods, the Research Manager develops or assists in the development of the research instrument. The Research Manager works closely with vendors or Market Directors to ensure the successful execution of the fieldwork. Upon completion, the Research Manager reviews the collected data, authors reports, and makes business-oriented recommendations to the sponsoring client.

Responsibilities:
• Communicating with clients to understand and document the business objectives
• Selecting the most appropriate research methodology and techniques
• Designing qualitative and quantitative research plans for products in all stages of the Product Life Cycle
• Designing research questionnaires and moderator guides
• Working with Project Directors to oversee the fieldwork initiative
• Interpreting data, writing reports, and making actionable recommendations


First Tasks (for Initial 3-Month Assessment):

Wefag Business Architecture. Familiarize oneself with the following:
• Wefag Marketing Portfolio
• Brand Architecture
• Brand Metrics – and how to obtain them
o Sales
o Supply
o Share

Investigate Offtake/Shares as a function of:
• Listing – Listing review
• Profitability Review
• Shares Review
New Product Development Performance

Create a system for Offtake-based Evaluation (Sell-out; Shares) vs Distribution/Availability-based (Sell-in; Revenue)
Formulate and Manage Brand Health Scorecards
: Alwefag Co.
: 10000
: بيع وتسويق
: جدة , السعودية
: دوام كامل
: 8 ساعات
: 2019-09-10
: 2019-10-10
: الكل
: لا يشترط
: لا يشترط
: 301

الابلاغ عن هذا الاعلان الوظيفي

ملحوظة هامة:
وظايف نت ليست شركة توظيف وانما موقع للاعلان عن الوظائف الخالية المتاحة يوميا فى أغلب الشركات بالشرق الاوسط ,فنرجو توخى الحذر خاصة عند دفع اى مبالغ او فيزا او اى عمولات. والموقع غير مسؤول عن اى تعاملات تحدث من خلال الوظائف المعلنة.

كيف تحدد مصداقية الوظائف المعلنة؟

قدم سيرتك الذاتية الان

عفوا .. هذه الوظيفة تم اخفاء بيانات الاتصال الخاصة بها نظرا لمرور اكثر من 30 يوم منذ نشر هذا الاعلان وقد تم ارشفته.

وظائف بيع وتسويق اخرى:

المزيد فى وظائف بيع وتسويق